A Global Distribution Partner

Connecting the World of Beauty

DOOA BEAUTY is a leading distributor of hair and beauty brands for multicultural and ethnic markets in the UK and Europe.

We partner with some of the most recognised and award-winning beauty brands worldwide.

Through our extensive distribution network and deep industry expertise, we ensure our trade partners have access to the best products, at the right time, with the highest level of service.

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Why Partner with Dooa Beauty?

More Than a Supplier. We're Your Growth Partner.

Trusted Industry Experience

Over five decades of expertise in multicultural beauty distribution.

Reliable Supply & Distribution

Strong supplier network and advanced logistics for consistent, on-time delivery.

Curated Product Excellence

Carefully selected, high-quality products from leading global beauty brands.

Customer-First Approach

Responsive support, personalised service and a deep understanding of your business.

Long-Term Partnerships

We build relationships that last, driven by trust, service excellence and mutual growth.

From Humble Beginnings to Global Recognition

The internationally respected DOOA brand began in humble beginnings in a single shop in Clapham, London, in 1972.

Founded by Mr. Baxis Dooa (Sr.) and Mrs. Surjeet Dooa, our business was built on the values of hard work, customer loyalty, integrity, and community.

Today, those same values continue to guide us as we honour our heritage and look ahead to an exciting future.

Our Journey

A Legacy That Continues to Grow

1972

Founded in Clapham, London by Mr. Baxsis Dooa (Sr.) and Mrs. Surjeet Dooa.

1980s–1990s

Expanded our product range and built strong relationships with retailers and brands.

2000s

Grew our international distribution network across Europe and beyond.

2010s

Partnered with globally recognised beauty brands and strengthened our service excellence.

Today

A leading name in multicultural beauty distribution, building the future together.

Heritage

With over 50 years of industry experience, we are proud of our legacy and the strong foundations that continue to drive us forward.

Integrity

DOOA BEAUTY is a name you can trust. We operate with transparency, honesty and a commitment to doing what's right — for our partners, our brands and our people.

Relationships

We believe strong relationships are the key to lasting success. Our long-standing partnerships with clients and brands are at the heart of everything we do.